EXPERIENCE MBA

Take the opportunity to experience our MBA, even for a short while. Get a glimpse of it through the case study with Sotiris Karagiannis, corporate trainer and MBA lecturer and learn more about our MBA program!

December 15th  l  2 p.m.-4 p.m.  l   ONLINE  

Have you been wondering whether you should join an MBA? Have you ever wonder about the investment, time-management and other worries that an MBA entails?

Experience our MBA through the real case study workshop with an MBA lecturer. Afterwards we will present our MBA program and answer your questions regarding the study.

Tuesday, December 15th,  from 2 p.m. to 4 p.m. 

  • Workshop with MBA lecturer, Sotiris Karagiannis
  • Introduction of our MBA program
  • Q&A

In the highly digitalized global markets of today, any company, no matter its size,can reach out for clients all over the world. However, what are the best strategies for entry in a new market? Should we get established using the strategies we apply in our home country? What are the risks, if we ignore the  local culture? Is differentiation the recipe for success-or is it too costly?

Our MBA lecturer, Sotiris Karagiannis, will discuss the case of EuroDisney, which tells us a lot about what to avoid, to make your entry a huge success!

What are the steps to be taken? What information do we need in order to make the right decision?

At the workshop YOU WILL LEARN how to:

  • critically reflect on how institutional isomorphism can lead to unsuccessful market entry strategies,
  • gain insights into how global organizations can achieve a sustainable competitive advantage by using appropriate market entry strategies,
  • analyse a specific case study and reach conclusions regarding how to achieve success in global markets,
  • apply the key learnings in your own business environment, using the Dos and Don’ts for successful market entry.
  • Have you had second thoughts on the financial investment in an MBA?
  • Are you concerned about your already busy schedule?
  • Do you have doubts about the outcome, both proffesional and financial?

About lecturer

Sotiris Karagiannis has over 28 years of experience as a corporate trainer and consultant in soft skills areas, such as leadership, culture change, motivation and engagement. He managed the Greek franchise of the globally recognized Dale Carnegie Training firm and is certified to deliver the Daniel Pink Motivation 3.0 engagement workshop. His clients are some of the biggest in pharma (Bayer, Johnson&Johnson, Astra Zeneca, Novartis, etc.), FMCG (Coca-Cola, Danone), luxury (Swarovski), Telcom (Ericsson), IT (Oracle, HP), commodities (3M). He has worked as a strategy consultant for the analysis of the current situation of firms and the development of a strategic plan to help the firms sustain competitive advantage while containing costs. He is also a respected lecturer at MBA program at GEA College and UNYP.

Have you been wondering whether you should join an MBA? Have you ever wonder about the investment, time-management and other worries that an MBA entails?

Experience our MBA through the real case study workshop with an MBA lecturer. Afterwards we will present our MBA program and answer your questions regarding the study.

TIMETABLE

Tuesday, December 15th,  from 2 p.m. to 4 p.m.

  • Workshop with MBA lecturer, Sotiris Karagiannis
  • Introduction of our MBA program
  • Q&A

WORKSHOP: Market EntryStrategies: The case of EuroDisney

In the highly digitalized global markets of today, any company, no matter its size,can reach out for clients all over the world. However, what are the best strategies for entry in a new market? Should we get established using the strategies we apply in our home country? What are the risks, if we ignore the  local culture? Is differentiation the recipe for success-or is it too costly?

Our MBA lecturer, Sotiris Karagiannis, will discuss the case of EuroDisney, which tells us a lot about what to avoid, to make your entry a huge success!

Workshop Key Take-Aways

What are the steps to be taken? What information do we need in order to make the right decision?

At the workshop YOU WILL LEARN how to:

  • critically reflect on how institutional isomorphism can lead to unsuccessful market entry strategies,
  • gain insights into how global organizations can achieve a sustainable competitive advantage by using appropriate market entry strategies,
  • analyse a specific case study and reach conclusions regarding how to achieve success in global markets,
  • apply the key learnings in your own business environment, using the Dos and Don’ts for successful market entry.

Introduction and Q&A

  • Have you had second thoughts on the financial investment in an MBA?
  • Are you concerned about your already busy schedule?
  • Do you have doubts about the outcome, both proffesional and financial?

After the workshop, we will introduce our MBA program; empowering future leaders and answer your questions regarding the study. We are fully aware that it is a difficult decision to make so we would like to provide you all the information you need to enable you to take the next step in your career.

About lecturer

Sotiris Karagiannis has over 28 years of experience as a corporate trainer and consultant in soft skills areas, such as leadership, culture change, motivation and engagement. He managed the Greek franchise of the globally recognized Dale Carnegie Training firm and is certified to deliver the Daniel Pink Motivation 3.0 engagement workshop. His clients are some of the biggest in pharma (Bayer, Johnson&Johnson, Astra Zeneca, Novartis, etc.), FMCG (Coca-Cola, Danone), luxury (Swarovski), Telcom (Ericsson), IT (Oracle, HP), commodities (3M). He has worked as a strategy consultant for the analysis of the current situation of firms and the development of a strategic plan to help the firms sustain competitive advantage while containing costs. He is also a respected lecturer at MBA program at GEA College and UNYP.

Don't miss out on a great opportunity to step in an MBA classroom for 2hours, experience it for yourself and learn all about our MBA program!

Apply now!

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