Program

The program is ideally suited for working professionals who do not have the option of taking considerable time off work to further their studies. All courses are run on weekends, allowing students to continue to work while pursuing their MBA degree. As the entire schedule is mapped out in advance, participants can plan and balance their work, private lives and their studies.

 

Start in February 2021

14 months

of compulsory courses

4 months

of consultancy project

The MBA program is delivered in four phases:

Orientation and pre – MBA fundamentals workshops in quantitative analyisis, accounting and finance.

A series of successive core courses which cover main business areas, building on each other as students develop their knowledge, skills and abbilties abilities.

Concentration courses, offered based on student demand.

Consultancy Project, which students work on over five months with a dedicated faculty mentor.

All students complete the core courses which have been selected as being the key components of all types of business enterpirse. This provides students with a critical understanding of the major aspects of business.

Core courses

Study focus area: Managing & Leading

  • Assess leadership styles, practices, knowledge and skills and their appropriate applications on a personal and professional context
  • Critically evaluate various leadership concepts and issues and their application in today’s global business world
  • Examine and apply the knowledge and skills leading to effective collaboration in a variety of contexts
  • Develop a personal leadership profile through self-assessment, research and analysis, and set up a rigorous plan for improvement
  • Demonstrate and evaluate leadership development as a transformational process
  • Analyze individual and group behavior and its impact on the process of management
  • Explore different motivational theories and critically reflect on their effectiveness in empowering and engaging people in organizations today
  • Critically evaluate the appropriateness of various leadership styles and theories in handling conflict
  • Assess the basic design elements of different types of organizational structures and work practices and evaluate their impact on employee performance
  • Explain how organizational change and culture affect employee engagement and performance within organizations

Study focus area: Decision-making

  • Produce feasible research objectives
  • Demonstrate understanding of the significance of the research context
  • Produce a critical appraisal of relevant literature leading to an appropriate conceptual framework
  • Provide justifiable evidence for the research philosophy selected
  • Produce a critically informed research design, using appropriate methods
  • Demonstrate understanding of Generally Accepted Accounting Principles (GAAP) and the new International Financial Reporting Standards (IFRS).
  • Interpret data from the three basic financial statements in order to assess the financial position of a firm
  • Demonstrate competence in making short-term and long-term financial investment decisions
  • Apply the basic concepts and practice of managerial accounting and analyze the different types of costs
  • Effectively use management accounting tools for decision-making, differentiate among types of budgets, and make use of alternative approaches to budgeting
  • Critically appreciate the value of controlling costs, revenues and operating efficiency for business organizations
  • Critically appreciate central banking and monetary policy and the challenges in discretionary fiscal and monetary policies
  • Demonstrate competence in applying the mathematical tools of basic financial analysis
  • Apply capital budgeting techniques in evaluating investment opportunities, demonstrate competence in using various types of financial instruments, and differentiate among various securities and apply methods for their evaluation

Study focus area: Managing the Product/Service Mix

  • Critically evaluate the strategic role of operations management in creating and enhancing a firm’s competitive advantage
  • Demonstrate familiarity with key concepts and issues of OM in both manufacturing and service organizations in a digitalized business environment
  • Critically appreciate the interdependence of the operations function with the other key functional areas of a firm
  • Reflect on some of the greatest challenges that organizations face today in managing projects
  • Critically review the effective and efficient methods for successful execution of projects
  • Demonstrate effective application of the skills and competences needed for successful project management in organizations today
  • Critically appreciate the foundational elements and basic concepts and tools used in contemporary marketing locally and internationally
  • Apply international marketing concepts and tools to real-word marketing decision-making
  • Demonstrate competence in developing strategies for new, growing or stagnating markets locally or internationally

Study focus area: Strategic Thinking

  • Conduct strategic analysis in a variety of industries and competitive situations
  • Formulate strategic plans and recommendations for business growth
  • Integrate knowledge and skills across various business-functional areas and exhibit the ability to lead, make decisions, and function as an effective member of an executive management team
  • Utilize strategic thinking to formulate sustainable competitive strategies and make recommendations to decision makers for action
  • Apply critical thinking to complex business situations
  • Critically examine and evaluate business plans
  • Critically appreciate the rules that govern moral human conduct and judgments
  • Apply these rules and know how to analyze and justify them in the context of an organization
  • Critically evaluate how the stages of moral development influence moral judgments
  • Assess how ethical issues influence society, management decision making, behaviour, policies and practices
  • Define governance in business and recognise the legitimacy of a corporation as an institution in a global society

Study focus area: Thinking and Acting as a Global Entrepreneur

  • Apply processes for new and most promising high-growth ventures creation
  • Critically evaluate market potential opportunities for aspiring entrepreneurs and “intrapreneurs”
  • Gain knowledge and experience of opportunity assessment, team creation, startup marketing and growth challenges, innovation importance and access to finance
  • Prepare a business plan and “package” an opportunity for presentation to top management and/or investors
  • Gain insight into the particular management challenges facing startups
  • Differentiate between intrapreneurship  and entrepreneurship
  • Critically evaluate the additional challenges facing entrepreneurs in Europe, the impact of globalization and of technology strategy
After completing their core program, students may choose from three concentration areas:
MBA_Entrepreneurship

MBA in Entrepreneurship

MBA in Entrepreneurship can help make your dreams of a Start-up a reality.

Students will learn to create a full business plan, including market research, financial projections, cash flow statements, budgeting, cost analysis, risk management, and measurement systems. They will then learn how to use this business plan to tap into the world of private financing, including learning directly from successful entrepreneurs, venture capitalists, equity fund managers, and other leading business strategists. Once the student finishes their concentration classes, they will use their consultancy project to actually create and start their business.

Entrepreneurship concentration courses:

  • Entrepreneurial Finance
  • Brand Management
  • Digital Marketing

MBA in Marketing

An MBA with a focus in Marketing will help you target your career for the right audience.

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Marketing concentration courses:

  • Brand Management
  • Neuromarketing
  • Digital Marketing

MBA in Management

Our US accredited MBA focused on Management will help you to develop the best in others.

The MBA with a concentration in management is the traditional course for those seeking a broad knowledge base in their studies. It is ideal for grooming students for a General Management role in any size of company. It is also ideal for students looking to establish their own companies or business operations. The specialist subjects build on the core subjects to provide comprehensive business knowledge. In addition to the ten core courses, you will take four additional courses of your choice, including at least two from the following concentration areas.

Management concentration courses (you choose three out of four written down):

  • Entrepreneurial Finance
  • Brand Management
  • Neuromarketing
  • Digital Marketing

Concentration Courses

  • Understand and apply concepts related to branding in real life situation
  • Evaluate the function of the brand as a contributor to sustainable profit
  • Define indicators that describe the brand that gives marketers the ability to send and track
  • changes with the aim of increasing brand value and sustaining profitability
  • Understand customer’s behaviour regarding brand purchasing and customer journey along the
  • buying process
  • Evaluate the competitive environment and conduct competitive analysis
  • Develop brand positioning
  • Create value proposition of a brand corresponding to customer’s need
  • Plan a marketing activity, taking into account key indicators of the brand
  • Set clear objectives for the advertising Agency and other partners to achieve maximum impact from communications
  • Obtain factual knowledge including the vocabulary, knowledge, methods and skills used in branding
  • Improve problem-solving and decision making skills
  • Understanding of the space of Angel Investors, Venture Capitalists and Private Equity firms
  • Understanding of how they support entrepreneurship
  • Understanding of how they operate and invest as well as their investment contractual engagements
  • Understanding of their business cases and how they make money
  • Understanding of how valuations of startup companies are put together, principles and approaches
  • that lead to realistic and relevant valuations. Understanding of Investment exits
  • Understand the areas and sectors which experience promising entrepreneurial activity
  • Be exposed to recent successful high growth entrepreneurship cases
  • Identify opportunities in the new markets these success cases are creating
  • Understand the ecosystems that have recentrly developed to support entrepreneurship
  • Identify the support ecosystems available in the Czech Republic and other regions which can be usuful to your entrepreneurship plans
  • Identify startup opportunities that might be promising to be pursued in the region
  • Identify the inner customers´ drivers that lead products to be successful or being a failure
  • Understand how emotions lead the buying process 100% of the time
  • Disclose the real motivation of customers: fear, beliefs, faith, etc.
  • Define the most accurate UVP (unique value/selling proposition) of a product based
  • on the latest findings in brain´s functioning
  • Revise the concept of innovation & creativity
  • “Read” properly customer´s perceptions and needs
  • Learn the concept of marketing strategy as pre-determinants for digital marketing implementation
  • Critically reflect how marketing strategy tools and procedures can be used in digital environment
  • Critically evaluate how digital megatrends and best practices can have a disruptive impact on business
  • Apply digitization practices to foster brand creation or brand building in the digital world
  • Develop a content-driven digital strategy that enhances customer engagement and creates customer experiences that exceed their expectations
  • Critically reflect on how competition and today’s customers evolve their needs and expectations
  • Leverage data and measure the success of digital marketing in terms of brand awareness, association, engagement and ROI
  • Apply key enablers to allow for a transformation towards an agile customer-centric & digital organisation
  • Demonstrate competence in dealing with the organisational consequences of becoming a digital customer-centric business unit and formulate a plan to drive the change

So far so good. Want to know more?

Download our MBA brochure and read about all the details!

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